Brandathon is an event run by the Ad Club in Boston where 12 startups (who can't afford big agency talent) get paired up with 12 agencies (who have big agency talent) and compete in a 72-hour re-branding competition—with no contact between the two entities after an initial creative briefing. So the startups get branding for free, and we get the thrill of re-branding a company completely autonomously. It's a win-win. In 2017, my team got paired with Wa11.ST—a stock market-like trading app for fantasy sports. See how we transformed them into Jock Market (like stock market, but for athletes). There's more creative to see, but it's too hot for TV. Email me if you want a closer look.
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