We repositioned Bai in the beverage market with a campaign we created called Unbelieve. It’s all about breaking away from the conventional wisdom that holds us back and living what Bai calls “a full-flavored life.”
Beyond campaign assets, I had the honor of creating the full Unbelieve Manifesto, which got squeezed kicking and screaming (and not at all unscathed) into a minute-long launch video read by Bai’s Chief Flavor Officer, Justin Timberlake.
Project Description
We repositioned Bai in the beverage market with a campaign we created called Unbelieve. It's all about breaking away from the conventional wisdom that holds us back and living what Bai calls "a full-flavored life." Beyond campaign assets, I had the honor of creating the full Unbelieve Manifesto, which got squeezed kicking and screaming (and not at all unscathed) into a minute-long launch video read by Bai’s Chief Flavor Officer, Justin Timberlake.
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