Bai

 

We repositioned Bai in the beverage market with a campaign we created called Unbelieve. It’s all about breaking away from the conventional wisdom that holds us back and living what Bai calls “a full-flavored life.”

Beyond campaign assets, I had the honor of creating the full Unbelieve Manifesto, which got squeezed kicking and screaming (and not at all unscathed) into a minute-long launch video read by Bai’s Chief Flavor Officer, Justin Timberlake.

Share Project :

Project Description

We repositioned Bai in the beverage market with a campaign we created called Unbelieve. It's all about breaking away from the conventional wisdom that holds us back and living what Bai calls "a full-flavored life." Beyond campaign assets, I had the honor of creating the full Unbelieve Manifesto, which got squeezed kicking and screaming (and not at all unscathed) into a minute-long launch video read by Bai’s Chief Flavor Officer, Justin Timberlake.

Details